Privacy Policy

Effective date: 27/01/2026

DIA (Int.) Ltd (“we”, “us”, or “our”) operates the website https://www.diaacademy.co.uk (the “Service”).

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, book courses, attend training, take part in online learning, or otherwise interact with DIA Academy, and what rights you have under UK data protection law.

Who We Are

DIA (Int.) Ltd is the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact details:

Email: help@diaacademy.co.uk

Telephone: 020 8686 8010

Address: 11 Gleneagles Court, Brighton Road, Crawley RH10 6AD

Personal Data We Collect

We may collect and process the following categories of personal data.

Information You Provide

  • Name

  • Email address

  • Telephone number

  • Postal address

  • Payment and billing details

  • Course bookings and attendance

  • Assessment results and certificates

  • Uploaded documents or images

  • Messages sent through learning systems

  • Correspondence with us

Website and Technical Data

  • IP address

  • Browser type and version

  • Pages visited

  • Login activity

  • Device identifiers

  • Cookies and similar technologies

Location Data

Where enabled, we may receive general location information.

How We Use Your Data

We use personal data to:

  • Deliver training courses and online learning

  • Process bookings and payments

  • Manage learner accounts

  • Communicate with you

  • Provide customer support

  • Improve our website and services

  • Send marketing where you have consented

  • Maintain safety and security

  • Detect misuse or fraud

  • Meet legal and regulatory obligations

Lawful Bases for Processing

We rely on one or more of the following:

  • Performance of a contract

  • Legal obligation

  • Legitimate interests

  • Consent where required

  • Payment processing

Marketing Communications

We send marketing emails or text messages only where permitted by law or where you have consented.

You can opt out at any time using unsubscribe links, replying STOP to texts, or contacting us directly.

We do not sell personal data.

Use of CCTV in Classrooms and Training Vehicles

Our training rooms and vehicles may use CCTV for safety, training quality, and compliance purposes.

Footage is collected under legitimate interests and legal obligations.

CCTV is:

  • Clearly signposted

  • Access restricted

  • Retained only as long as necessary

  • Used for investigations, training review, or legal compliance

You may request access to footage that relates to you.

Forms, Accounts and Spam Protection

When you submit forms, register for courses, or log into accounts, we collect the information provided along with technical data such as IP addresses to protect against fraud and misuse.

Automated filtering tools may be used for security and spam prevention.

Online Courses and Video Conferencing

We deliver some training using online learning platforms and video conferencing tools such as Zoom.

This may involve processing:

  • Name and email address

  • Attendance logs

  • Chat messages

  • Audio or video where sessions are recorded

  • Technical connection data

You will be informed in advance where sessions are recorded.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Operate essential site functions

  • Enable secure logins

  • Analyse traffic

  • Support ecommerce

  • Measure marketing campaigns

  • Display embedded media

You can manage cookie preferences through our cookie banner or settings.

Further details appear in our Cookie Policy.

Embedded Third Party Content

Pages may include embedded videos or feeds from platforms such as YouTube.

These providers may collect data or set cookies under their own privacy notices.

Sharing Your Data

We may share data with trusted suppliers including:

  • Payment processors

  • Ecommerce providers

  • Email marketing platforms such as Mailchimp

  • Learning management systems

  • Video conferencing providers

  • Hosting and security providers

  • Analytics and advertising partners

  • Google services connected to our store

  • Professional advisers

  • Regulators where required

All suppliers must protect your data and act only under our instructions.

International Transfers

Some suppliers operate outside the UK.

Where data is transferred internationally, we use UK approved safeguards such as International Data Transfer Agreements.

Data Retention

We retain personal data only for as long as necessary for training delivery, legal, accounting, safeguarding, and regulatory purposes.

Retention periods depend on the nature of the data and activity.

Security

We use appropriate technical and organisational measures to protect personal data.

No system is completely secure.

Your Data Protection Rights

You have the right to:

  • Access your data

  • Correct inaccurate data

  • Request erasure

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent

  • Complain to the Information Commissioner’s Office

ICO website: https://www.ico.org.uk

Children and Young People

Our services are primarily for adults.

Where under-18s attend training, we apply additional safeguards and obtain appropriate consent.

Links to Other Websites

We are not responsible for third party sites linked from our Service.

Changes to This Policy

We may update this Privacy Policy from time to time.

The current version will always appear on diaacademy.co.uk.